Early Phase and Development of Airbus Essay Example | Topics and Well Written Essays - 3000 words

Early strain and Development of Airbus - Essay ExampleThe name Airbus was taken from a generic term used by the Airline industry. One of the other reasons for choosing the name was the linguistic acceptance of the name to the French. Initially, the stakeholdership of the company was distributed between a number of players. Aerospatiale had 36.5% of the controlling stake in the company, whereas Deutsche Airbus also had a 36.5% share in the company. This pattern was evident in the company delinquent to the multifarious origin. The other stakeholders were Hawker Siddeley with 20% and Fokker-VFW with 7%. A study change came in the year 1979 when the British Aerospace acquired 20% stake in the companyThe A-300 was the first commercialized Airline to come out of its stable. The work of the development of each of parts was given to separate countries (that, in turn, is routed to the various companies in the consortium). Initially, the sales of the aircraft were extremely slow, but lat er the sales of the aircraft picked up considerably. This was mainly due to the development of subsequent superior models of Aircraft as come up as the innovative marketing strategies used by the companyThe fact the Airbus was a consortium a number of companies were working against it. The group companies were not form to divulge information on the technical breakthroughs. The attempt on the part of the companies to maximize the prices on the transference of the sub-assembled parts had detrimental effects on the financial fortunes of the company. Secondly, the Company was in a stage where it was developing a large number of new aircraft to fend away competition from the other players as well as to augment market share. In the early half of 1990, a lot of steps were taken on an executive level to merge the various entities of the various companies to ensure a smoother environs for the purpose of decision making (Matthew, 1997).